The Thue-Morse measure and its generalisations are diffraction measures of simple aperiodic systems. Besides that, they are paradigmatic examples of purely singular continuous probability measures on the unit interval given as an infinite Riesz product. To study their scaling behaviour a classical method, the thermodynamic formalism can be used - which however has to be adapted to an unbounded potential. We will in particular see how one has to meaningfully define the topological and variational pressure in this setting. Besides seeing this method, we will also see how quantitatively the Birkhoff and dimension spectrum changes depending on the point of the singularity. This is joint work with M. Baake, P. Gohlke, and M. Kesseböhmer.